About Us

Heart & Halo was created from a place of deep love, lived experience, and a lifelong connection to motherhood. Founded by Cherie — a devoted mother of five with her sixth beautiful baby on the way — our store is built on more than passion. It’s built on 16 years of motherhood, countless lessons, and a heart full of understanding for the journey women walk through pregnancy and beyond.

From her very first pregnancy to now, Cherie has embraced every chapter of motherhood with warmth, curiosity, and gratitude. She has felt the excitement, the uncertainty, the joy, the exhaustion, and the indescribable bond that grows with each little heartbeat. Her love for pregnancy and babies has only deepened over time, shaping her perspective and surrounding her with an immense amount of knowledge, care, and intuition.

Heart & Halo reflects everything Cherie values as a mother — comfort, quality, nurturing, and emotional connection. Every product in our store has been carefully selected by her, not just because it’s practical or beautiful, but because she knows what truly supports a woman during these precious seasons. These are pieces she believes in, has used herself, or would lovingly choose for her own little ones.

Here, you’ll find essentials that bring peace to expectant mothers, helpful comforts for new mums finding their rhythm, and gentle touches that make life sweeter for babies. Each item is thoughtfully chosen to honour the magic, the challenges, and the transformative beauty of motherhood.

Heart & Halo is more than a store — it’s Cherie’s way of sharing her journey, her wisdom, and her heart with mothers everywhere. A haven created by a mum, for mums, where every product feels like a warm embrace.

Welcome to Heart & Halo. Where love begins before the first hello. 🩷